The word marketing is not new to anyone. Every product needs good marketing to boost its sales. If we talk about marketing your book, years ago it only needed strong publisher support, media exposure, and bookstore distribution. The competition back then was not as tough as it is today.
Today, you can market your book using social media, Amazon, and online ads. Although some traditional techniques like author branding, interviews, and word-of-mouth marketing are still a part of book marketing. Let's find out together why marketing is important, ways to market a book on Amazon, and how you can approach book publishers to promote your book.
Do you know many popular authors prepare marketing before writing their book? Let's learn through some examples of authors on how to prepare marketing before you write a book.
Example 1: Brandon Sanderson
Sanderson first built his fanbase by sharing his book Warbreaker online for free through his website. Next, he expanded his book sales with a YouTube channel and podcast. It let him build a record-smashing $41 million Kickstarter for his new books, "Tress of the Emerald Sea," "Yumi and the Nightmare Painter," and "The Sunlit Man.”
Example 2: Rupi Kaur
Kaur built her brand by sharing short poetry with pictures on Instagram. Her way of posting was loved by many readers. She used her unique style, lowercase writing, and themes of identity and heritage in her writing. This all helped her in branding her self published book Milk and Honey. It later became a bestseller after her book was picked by book publishers.
Example 3: Colleen Hoover
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Hoover used social media, specifically BookTok on TikTok, to cultivate a devoted audience before and after she started self-publishing her books. Her constant involvement with fans and creative use of media like Instagram helped drive her novels to bestseller status.
Example 4: Robin Farmanfarmaian
Farmanfarmaian built her reputation by speaking at conferences as a medical expert and networking in the healthcare department before she released The Patient as CEO. It adds a label to her writing as a professional guide in the book industry before launch.
Example 5: Lorenzo Gomez
Lorenzo Gomez built his personal brand as a motivational speaker and advocate for Hispanic teens before publishing The Cilantro Diaries. It helps write a clear message in his book that can relate to his audience.
Example 6: Patricia Cornwell
Now for the last example, let's talk about Patricia Cornwell. Her reputation as the world's #1 bestselling crime writer contributed significantly to her books sales. How did she do that? She used both traditional and internet marketing tactics to establish herself as a prominent name in crime fiction.
The key points to note through these authors examples are:
- Use media to identify your reader's interests, pain points,, and demographics.
- Select genre wisely and use keywords accordingly on media.
- Build your author brand.
- Release excerpts of your book and free chapters on social media or through ads.
- Use YouTube and podcasts to interact with readers. Plan a content calendar to stay consistent.
- Connect with other authors or influencers through book events.
- Use book marketing services from Ace Book Writers to network with readers before writing your book.
How to Create a Marketable Book
You might be wondering, what is a marketable book, and how do you create one? When writing your book, it’s important to align it with market trends. For example, if you write a comedy thriller but the genre isn’t currently in demand, your sales may suffer. However, if you choose a trending genre, like a romance thriller, your book has a better chance of gaining recognition.
Nowadays, one of the popular genres in the book market is Speculative Fiction. It focuses on AI or virtual realities and eco-fiction. So let's see how you can create a marketable book on Speculative Fiction.
1. Research Current Trends
First of all, research Speculative Fiction subgenres.
- Like, romantasy (romance + fantasy) and speculative romance are trending. You can write a book on time-travel romances or dystopian love stories.
- Secondly, cli-fi (climate fiction) is another trending subgenre that focuses on stories addressing climate change in speculative settings.
- Another option is gender-focused fiction that challenges traditional gender roles or explores gender as a central theme.
- Finally, you can use thrilling elements in this fiction. Like high-stakes thriller, tropes can add tension and attract audiences.
2. Define Your Unique Selling Point (USP)
Think of a unique selling point. Readers usually get attracted to fresh concepts and twists on familiar book tropes. Like you can match urban fantasy with magical rules or a dystopian book with a positive tone rather than bleakness. You can use USP in your book description or short excerpts so that readers can find your book's different selling points.
3. Know Your Audience
If we talk about the target audience in speculative fiction then it is millennials (ages 18–35). Fantasy is more appealing to women while sci-fi to males. Now you can decide how to set your themes, characters, and marketing accordingly.
4. Build a Strong World
Strong Plot. That's the basics of writing a good book. In speculative fiction go for magic, technology, or societal structures.
5. Leverage Popular Tropes
A well executed story with familiar tropes is what readers love the most. Some popular ones you can include are:
- Characters form bonds in place of biological families.
- A romantic trope that works well in fantastical or dystopian settings.
- Reimagining historical events with speculative twists.
6. Optimize for Digital Platforms
You should upload your book on multiple platforms. Like most speculative fiction performs well on digital platforms like Kindle due to its tech-savvy readership. You can also consider releasing serialized versions of your book on platforms like Wattpad or Kindle Vella to build an audience before full publication.
7. Market Effectively
After creating a marketable book you can now start marketing after publishing it. For that, you can create a striking book cover using professional services. Next, use TikTok (BookTok) and Instagram (Bookstagram) to showcase your book’s unique elements through videos, quotes, or aesthetic visuals. Also for novel marketing on Amazon, you can run targeted ads and BookBub to reach speculative fiction readers.
Note: If you're struggling with writing or marketing, consider hiring a professional from a book writing company like Ace Book Writers. They can provide services such as:
- Ghostwriting
- Editing and proofreading
- Cover design
- Marketing strategy development
- Social media management
How to Market Your Book at Launch
Giving an exclusive sneak peek is a must when you are publishing your book. For that, you can plan for pre-launch marketing. Let's discuss how you can do that:
1. Pre-Launch Buzz
First, build anticipation. Start generating excitement through social media, author websites, and email newsletters weeks before launch. You can use relevant keywords in your post according to the platform you are using.
Next, send out ARCs [Advance Reader Copies] to reviewers, influencers, and bloggers in your niche.
Ask them to promote your book by writing reviews on your website and book page. You can create a separate landing page for your book on your website with an attractive cover, pre-order options, and a book description.
2. Launch Day Blitz
Now, finally, the day has arrived for your book publication. First of all, start by marketing a book online. Update your readers on social media across all platforms. Add posts, giveaways, and run contests. Secondly, use emails to update your subscribers about your book release date and include a purchase link.
Moreover, optimize your Amazon listing with high ranking keywords, discounts, and time limited offers.
3. Post-Launch Marketing
Now comes the long-term marketing phase. Don’t just sit back after launching your book, keep promoting it! Continuously add reviews on Amazon, Goodreads, and other platforms. Engage with readers by responding to reviews, running Amazon Ads, and staying active in book communities. Many authors lose consistency in marketing after a few months, and that’s when their sales start to decline.
To stay consistent in marketing, you can organize virtual book tours with bloggers, podcasters, and online book marketing communities. Next, you can continue to create valuable content related to your book's themes, such as blog posts, articles, and videos.
Pro Tip: We suggest you go for the best book marketing services from a professional company like Ace Book Writers. They can help you with public relations and media outreach, social media management, email marketing campaigns, and advertising management.
How to Market Your First Book?
When you are releasing your first book, you are nervous about many things. One is marketing. You want the best marketing for your book but also you are on a tight budget. Let us help you with that.
- First of all, create a website, make book accounts on social media, and use email lists. You can do this all without investment.
- Secondly, make posts related to your book using Canva.
- Write blurbs, articles, and blogs and add them to your website.
- Your website should act as a central hub, containing your bio, book information, and a way for readers to contact you.
- Start creating anticipation for your book's release. Share snippets, cover reveals, and behind the scenes content on social media.
- For the publication day, coordinate a social media blitz
- Go for limited-time promotions or giveaways to boost purchases.
- For long term book promotion you can explore various advertising options, including Amazon Ads and social media ads.
- Look out for opportunities for guest blogging, podcast interviews, and other forms of media exposure.
How Do You Sell Your First Book on Multiple Platforms?
You can sell your first book on many platforms at once. It helps in boosting your sales and popularity. Let's see how you can do that:
1. Research Platforms
You can start by finding platforms that relate to your book goals, target audience, and genre. Some popular options are Amazon KDP for eBooks and print books, PublishDrive for reaching multiple retailers like Google Play Books, Apple Books, and Kobo Writing, and Shopify for selling directly from websites.
Alternatively, you can use Gumroad for direct-to-audience sales with minimal setup costs and Scribd for subscription-based readers for ebooks.
2. Prepare Your Book for Marketing
For your first book, make sure your manuscript is formatted in a way that you can publish it on all platforms. Like EPUB for ebooks and PDF for print books.
3. Publish Across Platforms
Now, you should publish your book on multiple platforms. For that, you can use Ace Book Writers. They can publish your book on Amazon, Barnes & Noble, CreateSpace, Hachette Book Group, HarperCollins, iBooks IngramSpark, Rakuten Kobo, Lulu, Macmillan, Penguin Random House, Scribd., and Smashwords.
4. Price Strategically
Set a competitive price on all platforms, add discounts, and use book advertising services for time-limited promotions.
5. Marketing Your Book Online
Start by marketing your book online by sharing teasers, illustrations, and updates on accounts like Instagram, TikTok, and more.
Book Marketing for Self Published Authors on Amazon
As a self publishing author, you must be thinking achieving a bestseller rank is out of your range when competing against traditional publishers. However, that's not a dream anymore. You can achieve a bestseller rank on Amazon with a good strategy.
1. Optimize Your Amazon Presence
Make sure you use 5–7 target keywords in your book title, subtitle, description, and metadata. Secondly, select niche subcategories to increase your chances of ranking on Amazon's bestseller lists. Also, use engaging language, include endorsements or awards, and highlight why readers will love your book.
2. Launch with Preorders
As we already discussed in this guide. You can follow all the steps or you can simply hire a professional marketer.
3. Leverage Amazon Ads
Amazon has already provided marketing services for self publishing authors, Sponsored Display Ads. You can use that to promote your book visibility.
4. Build an Email List
For self publishing book marketing, you can offer a lead magnet (e.g., a free chapter or bonus content). It will grow your email subscriber base then you can send newsletters with updates, exclusive content, and reminders about promotions or launch events.
5. Run Promotions
You can use Kindle Countdown Deals or Free Days (if enrolled in KDP Select) to boost sales volume and visibility. You can also use platforms like BookBub or Written Word Media newsletters for your book advertising.
6. Stack Marketing Techniques
Many bestsellers used stack marketing techniques during their launch week. They run ads while promoting on social media and through email listings.
Ways to Market a Book on Amazon
You want people to find your book on Amazon, right? Here's how you can make that happen:
- First, use Amazon's own tools. You can pay for ads that show up when people search for books like yours. Think of them like little billboards on Amazon.
- You can target specific words or types of readers.
- Also, you can even put ads on the screens of Kindle devices, so people see your book when they turn it on.
- Next, make sure your book's page looks its best. Get a good cover that fits your book's style.
- Use bold words and bullet points in your book's description to make it easy to read.
- You can also use Amazon's special deals. You can run sales for a short time or even give your book away for free to get people interested.
- Finally, pick the right categories for your book and use words that people will search for. This helps people find your book when they're browsing on Amazon.
Now, let's talk about getting your book out there beyond Amazon.
- You can use social media like Instagram and Facebook to share exciting parts of your book, like short snippets or cool pictures.
- Use those hashtag things to help more people find your posts.
- Collect email addresses from people who like your book, and send them emails with news, special deals, or extra stuff. Ask them to write reviews on Amazon.
- Find people online who talk about books like yours, like bloggers or social media stars, and ask them to review your book or tell their followers about it.
- Make a website for yourself, where people can find all the information about your book and connect with you.
- Use your blog to share cool stuff related to your book.
- You can also run contests or giveaways on websites like Goodreads or Amazon. This gets people excited and encourages them to write reviews.
If you want some extra help, you can work with a book company. These companies, like Ace Book Writers, can help you with everything from getting your book ready to sell to telling people about it. They can help you get your book on different websites and make cool stuff to promote it.
You can also use websites that help you put your book on lots of different online stores, not just Amazon. This way, even more people can find your book.
In a nutshell
Listen, you could write the best book ever, but if no one knows about it, it won't sell. You have to tell people about it! If you put in the work to promote your book, you can make it a huge hit and become a well-known author.
So, are you ready to get your book noticed? Start making a plan today! Remember, even though we use the internet now, the main idea is still the same: you have to tell people about your book if you want them to read it.
Frequently Asked Questions
You're about to share your first book with the world. To make things exciting, first, tease your followers a little. Drop hints on social media that something big is coming. Then, show off your awesome book cover. Finally, make the official announcement.
Okay, you've got a new book. Let's get people talking about it. First, use everything you've got online. Share your book on social media, send emails to your fans, and even pay for ads online. Try to get people who read a lot to write reviews of your book. Team up with people who are popular online, or who write about books, and ask them to tell their followers about your book.
To get your first novel noticed, think about who you wrote it for. Talk to readers on social media, join online groups that love books like yours, and use those hashtag things to help them find you. Don't forget to use ads. Amazon has ads you can pay for, and you can also use ads on social media. Next, ask people to write reviews. Good reviews really help.
First, make sure you're visible online. Get yourself a website where people can learn about you and your book. Also, be active on social media where your readers hang out. Next, make your book easy to find on Amazon using the right keywords in your book's details. If you're feeling overwhelmed, think about using book marketing services. They can help you with things like social media, ads, and getting your book out there.
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